NY Merchant Money gift and loyalty services replace paper gift certificates and look, feel, and act just like a major credit card. Each card is cashier activated with a unique, electronically encoded account number stored on a magnetic stripe. Each time the cardholder makes a purchase, visits are tracked and the amount spent is deducted. NY Merchant Money offers small- to mid-sized merchants a turnkey gift card system similar to the big retailers with no cash back after each use. Any unused balance remains on the card for additional purchases. Gift cards:

• Build customer loyalty
• Increase store traffic
• Eliminate costly backroom accounting
• Give all details and totals on standard reports
• Offer customizable features for reporting and operating